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What is Hotjar

Learn how hotjar can help you understand your customers" behavior & realize what you"re doing right & what you might be doing wrong

Hotjar is a free website analytics and feedback tool that enables to see your visitors behavior and the impact it has on your website performance. It is a must have tool for any online business owner that wants to better understand their customers and what they do on the site.

Once the free plan is activated, visitors may decide to share their experience if they would like to by clicking on an icon that will appear at the top of the page. As a business owner, you will have a good idea of what people are looking for, which pages are well-liked, where your visitors come from and how often they visit your site. You will also be able to follow up with customers to understand their experience.

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What is a hotjar heatmap?

When it comes to understanding your customers, it's important to know what you're doing right and what you're doing wrong. A simple way to do this is by using the Hotjar heatmap tool to understand how your visitors are navigating your website. A heatmap is a representation of where people have been clicking on the page, the amount of time they have spent on a page, and where they have been "scrolling." There are a variety of ways that you can use the information from a heatmap to improve your website and customer experience.

If you see a lot of clicks in a certain area on your website, you may want to adjust the location of the content in that area so your visitors can easily access it.

How to make a hotjar heatmap

Do you want to know what your customers are thinking? Hotjar has an answer. Hotjar is an all-in-one analytics and feedback platform that helps you understand your customers. Your site’s visitors can be displayed in real-time, colored dots representing certain metrics on the screen. With the portfolio of features, you get the statistics of your site’s traffic, engagement rates, retention rates, top form fields, scroll maps, heatmaps, surveys and polls, A/B testing and so on. You can find out what your visitors think about your content’s layout, colors, fonts, portfolio of features, pricing schemes and so on.

Introducing Heatmaps

Heatmaps are a visual display of information that provides insight into the best way to improve customer experience with your website. The heatmap uses data to highlight the behavior of your visitors, showing you where they are clicking, scrolling, and how far they are zoomed in. By analyzing these patterns, you can see how visitors interact with your site, what they like, and what they don’t like.